Amobee Appoints Digital Advertising Veteran Robert Woolfrey to SVP Asia

Global marketing technology leader also announces the launch of Amobee Triggers real time digital advertising solution

August 17, 2016

SINGAPORE, SINGAPORE (August 17, 2016)

Amobee, a global leader in marketing technology, today announced the appointment of digital and mobile advertising expert Robert Woolfrey as Senior Vice-President, Asia, who will a play a key role in driving the company’s continued international growth. Amobee also announced the launch of Amobee Triggers, a solution providing marketers the ability to target and deliver digital campaigns at key consumer mindset moments.

Woolfrey was formerly regional head, APAC, for Verizon/AOL owned advertising firm Millennial Media, and set up the company’s Asia operations in 2011. Prior to Millennial Media, Woolfrey led sales for inMobi across Southeast Asia and has been a native of Singapore for more than a decade.

“I am delighted to be joining Amobee at a time of significant expansion and innovation for the company, and momentous growth in Asia Pacific, where digital ad spend will soon eclipse the size of the market in the US,” said Woolfrey. “Amobee has a distinct advantage to seize opportunities in this transformational time through our technology platform, the brands we serve, and our relationship with the broader Singtel Group, with 600 million mobile subscribers across Asia, Africa and Australia.”

“We believe the future of engaging with connected audiences across any channel and device, will be led by access to the best data, leveraging powerful creative and new ad formats,” said Amobee CEO Mark Strecker. “Robert’s deep marketing and technology experience will allow us to continue to provide the most advanced digital marketing solutions to our customers.”


Airbnb, Hooq and OCBC are among the clients that run digital marketing campaigns on Amobee’s technology platform.

Eric Toda, Global Head of Social Media & Content, Brand Marketing for Airbnb said, “Amobee is a partner that moves as fast as we do and solves for global scale; we move faster than most brands by design so having a partner that can move as fast as we do, globally, is paramount to building a brand that defines a generation.”

Powered by the company’s Brand Intelligence platform, Amobee Triggers enables brands to activate media around the moments that matter most to consumers. Amobee Brand Intelligence analyses over 60 billion digital content engagements daily across the web, social, mobile and video to identify, monitor, and trigger digital campaigns based on real time trending topics of interest for consumers at times that will best drive engagement and performance.

Customised Amobee Brand Intelligence Triggers automates digital advertising based on:

  • Changes in Volume of Digital Engagement – Around events, topics, brands or audiences.
  • Changes in Sentiment – Positive, Neutral, or Negative.
  • Changes in Social Consumption – Around content across multiple social platforms. Amobee has ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat.

“Amobee, through its unique assets and insights, is dedicated to being a powerhouse for advertisers, leveraging world class technology to aggregate, analyze, and act upon ever-changing data.” added Strecker.

In alignment with the company’s future-forward approach to marketing technology and digital advertising solutions, Amobee has unveiled a refreshed brand identity on its website and for all external communications.

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.