Newsroom

As CTV Embraces Contextual, it’s Time to Talk About Content Information

August 24, 2021

In the midst of adtech’s reckoning over data privacy, the world of connected television (CTV) and over-the-top (OTT) media is turning to new ad targeting methods. One of those methods, contextual advertising, offers much more than an acceptable privacy workaround – it promises valuable, largely untapped insights that can improve advertising effectiveness, writes Alex Knudsen, Amobee’s vice-president of solutions engineering. Read more here.