As CTV Embraces Contextual, it’s Time to Talk About Content Information

August 24, 2021

In the midst of adtech’s reckoning over data privacy, the world of connected television (CTV) and over-the-top (OTT) media is turning to new ad targeting methods. One of those methods, contextual advertising, offers much more than an acceptable privacy workaround – it promises valuable, largely untapped insights that can improve advertising effectiveness, writes Alex Knudsen, Amobee’s vice-president of solutions engineering. Read more here.


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Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

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