With the direct DSP integrations, Tubi advertisers will have more control over targeting and ad placements they want, coupled with flexibility to execute larger programs and sponsorships through programmatic guarantees, according to Rotblat. “Buyers and advertisers want to get closer to the supply,” he said. Tubi’s DSP integrations currently are live with Trade Desk, Adelphic and Adobe; Amobee will be live in July.
Read more on Variety.
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