Following a challenging year for TV upfronts, 2021 presents a golden opportunity for buyers and sellers to overcome uncertainty, experiment with measurement and push boundaries to accelerate into the future. Stacy Daft, Amobee’s GM of Enterprise Commercial Business Development, presents a forward-looking approach in AdExchanger.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
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