Marketers Must Disrupt Operations to Achieve One Audience Everywhere

Advertisers are on the verge of executing a “one audience everywhere” strategy, thanks to decades of technological progress. But before advertisers can execute that strategy and reap the benefits in media efficiency and advertising effectiveness, they must first clear some operational hurdles. See more on Broadcasting & Cable. 

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Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

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