Redwood City, Calif., April 14, 2015
3 Day Blinds improves engagement, reduces costs through data-driven prospect marketing
Amobee, the digital hub for marketers, and Marketo, Inc. (NASDAQ: MKTO), the leading provider of marketing engagement software and solutions – are announcing the initial results of a campaign with joint customer 3 Day Blinds, a leading retailer of custom window treatments. After just one month, 3 Day has seen a 70.9 percent increase in click-through-rate (CTR) and an 80 percent reduction in cost per action (CPA) in its direct response campaign aimed at generating appointments with design consultants.
The Marketo and Amobee partnership, announced in 2014, helps brands bridge the gap between anonymous paid advertising and marketing automation using their existing CRM data to acquire new customers. Using Marketo, 3 Day Blinds developed segmentation based on customer interactions with the brand. These segments are then used to execute tailored, paid media campaigns through Amobee using non-PII.
“At 3 Day Blinds, data drives our business,” said Dan Williams, chief revenue officer at 3 Day Blinds. “Leveraging the rich audience segments we developed with Marketo to drive our display campaigns through Amobee’s powerful digital hub, we have shown incredible efficiency, and we look forward to working with these two market leaders to continue driving amazing results.”
To add further value, this powerful integration is now accessible through Marketo Ad Bridge – launched today – which brings together Marketo’s customer data with advertising technology solutions like Amobee.
“Marketo has been at the forefront of bringing the worlds of digital advertising and marketing together so marketers can engage customers with the right message at the right time,” said Sanjay Dholakia, chief marketing officer at Marketo. “The results from 3 Day Blinds prove that our partnership with Amobee delivers real value and empowers our joint customers to drive real engagement and consistent experiences with their consumers.”
“To succeed in an increasingly noisy world, marketers need to engage consumers in long-term conversations, delivering consistent experiences throughout every interaction,” said Maureen Little, senior vice president, business and corporate development at Amobee. “This partnership enables marketers to apply insights, execute campaigns, and measure results – end-to-end, from prospecting to relationship management.”
The Amobee Digital Hub consists of three natively integrated marketing applications: Audience Suite, an enterprise data management platform; Campaign Suite, a digital media buying platform for video, mobile, social and display advertising; and DataMine Analytics, a data exploration, optimization and warehousing solution purpose-built for marketers. Amobee works with more than 300 of the world’s top brands and media agencies, including Accuen, AMNET, Chrysler, Dentsu, DirecTV, Experian, Kraft, Microsoft, OMD, Progressive Insurance, Sky Italia, Thomas Cook, Toyota, and Zales.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.