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Moving on from Covid Messaging; KFC Salutes DIY Fails: Tuesday’s First Things First

Adweek

May 19, 2020

How the ‘New Normal’ Will Be Different When Employees Return to Work

“While direct and in-person communication have always played a critical role in the advertising industry, we anticipate more companies will begin taking advantage of conferencing and productivity tools even after we’re able to return to work and business travel.” – Erica Golden, Chief People Officer, Amobee. Read more on Adweek.

 

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.