Read This before You Restart Your Ad Spend


June 18, 2020

“Some people are going to get excited about cheap deals, while others that aren’t driven as much by price, like business travelers, will need very different messaging,” Amobee Chief Strategy Officer Philip Smolin said. “The one thing you can bet on is that it won’t be a one-size-fits-all media strategy.” Read more on Adexchanger.