Amobee Australia’s Andrew Dixon predicts that in 2020, media agencies will take the lead in representing the needs of the buy side by breaking down the traditional silos between trading desks and TV investment teams and building out their own converged TV capabilities. Read more on Ad News.
About Amobee
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
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