Equifax – IXI

Through our exclusive network of more than 95 leading financial institutions, we directly measure about $20 trillion in anonymous U.S. consumer assets and investments, representing approximately 45 percent of all U.S. consumer invested assets.

We utilize our patented process to collect and classify anonymous consumer asset data and then combine it with additional proprietary measures of income, discretionary spending, and credit to provide a more complete picture of households’ financial and economic positions. Our proprietary database is the engine that drives the most effective customer targeting, segmentation and market tracking solutions available today.

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