Nielsen Catalina

NCS’s mission is to help marketers and media companies measure and improve advertising performance by accurately linking what consumers watch, see, or hear with what they buy. Whether it’s television, print, radio, or the web, we provide the gold standard in marketing performance analytics.

Through unique sets of big data, we are able to target and measure advertising based on what matters most for CPG companies: actual offline sales. Our holistic end-to-end offerings guide marketers and media companies in reaching the most valuable prospects and audiences on all media platforms.

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