Pathformance provides unique store level data used for best in class solutions critical in the Path to Purchase cycle.Pathformance data is leveraged for digital marketing, localization, shopper conversion, and ultimately driving sales, for all categories in the Consumer Goods and Retail industries. Pathformance takes location-based marketing to the next level by matching location with customer (demand) and inventory (supply).
Our real time store level, item level, and in-stock data provides powerful data for:
- Competitive Insights
- Marketplace Trends
- New Product Launches
- Sales Below Forecasts
- Competitive Pressures
- Market Share / Share of Shelf
- Inventory Availability
- Intelligent Store Targeting
Pathformance is first in the marketplace to deliver a digital marketing strategy that engages, converts, and retains shoppers. Pathformance has a deep understanding of current marketplace conditions where data and technology intersect with shoppers and the path to purchase. Implementing our proprietary real time data and technology drives conversions in store, in the time of purchase.