Amobee INK is a proprietary, cloud-based, cross device audience targeting technology that uses a multi-ID approach, aggregating demographic and behavioral data from multiple sources.
This innovative technology addresses the limitations of single-ID solutions, allowing brands to precisely target, engage and convert digital audiences across channels and devices in an increasingly cookie-less world.
Amobee INK enables brands to effectively identify, target and engage consumers on multiple devices, in any format, allowing marketers to drive better campaign efficiency and performance with:
- Device sequencing
- Cross channel frequency capping
- Ad sequencing cross channel
- Ad sequencing cross device
- Cross device conversion analysis
- Device graph reporting