Digital advertising continues to be a top marketing strategy, despite uncertainty about the future of its underpinning technologies. As ad tech vendors scramble to adapt to changing rules and expectations, digital marketing leaders can use the Gartner Magic Quadrant to track evolving offerings.
In the report, Gartner evaluated expert vendors in the ad tech market and recognized each vendor as a Leader, Challenger, Visionary or Niche player based on completeness of vision and ability to execute.
Access a complimentary copy of Gartner’s Magic Quadrant for Ad Tech 2021 Report to learn more about each vendor and help to choose the right ad tech partner for your brand in today’s fragmented media landscape.
Gartner, Magic Quadrant for Ad Tech, Andrew Frank, Eric Schmitt, Adriel Tey, Asa Mazor-Freedman 25 October 2021
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study