Research & Insights Guide

2021 Gartner Magic Quadrant Report for Ad Tech

Digital advertising continues to be a top marketing strategy, despite uncertainty about the future of its underpinning technologies. As ad tech vendors scramble to adapt to changing rules and expectations, digital marketing leaders can use the Gartner Magic Quadrant to track evolving offerings.

In the report, Gartner evaluated expert vendors in the ad tech market and recognized each vendor as a Leader, Challenger, Visionary or Niche player based on completeness of vision and ability to execute.

Access a complimentary copy of Gartner’s Magic Quadrant for Ad Tech 2021 Report to learn more about each vendor and help to choose the right ad tech partner for your brand in today’s fragmented media landscape.

Gartner, Magic Quadrant for Ad Tech, Andrew Frank, Eric Schmitt, Adriel Tey, Asa Mazor-Freedman 25 October 2021

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2021 Gartner Magic Quadrant for Ad Tech

CPG, Analytics, Branding, Performance, Video, Viewability, Case Study