It has been a year of incredible innovation. In 2021, CTV and BVOD usage grew immensely. Marketers demanded better TV measurement and turned to more accessible solutions like ACR (Automatic Content Recognition) data to fill the gap.
Privacy and identity faced never-ending scrutiny, and contextual targeting made a strong comeback, alongside advanced Brand Intelligence solutions.
The rapid increase of digital devices, as well as short snackable content also led to fragmented audiences and shrinking attention spans. However, marketers saw success from moving beyond simply measuring impressions, reach and viewability to include attention as well.
The last two years brought about more unprecedented change than ever before. And with the constant slew of changes within the industry, Amobee strongly believes that success will require deep collaborations with like-minded partners within the media, tech and data space.
Our 2022 guide features predictions from Samsung Ads, Playground xyz, JCDecaux and the Independent Media Agencies Australia (IMAA) and aims to provide brands and advertisers with trends and predictions to help them overcome uncertainty and accelerate into the future.
adtech, Advertising, CTV, Insights, TV
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study