A first of its kind, True Reach Plus enables advertisers to understand the unique reach, co-viewer reach and audience demographics of their video campaigns across both linear and digital TV.
The measurement and reporting solution is built on Samsung’s proprietary TV automatic content recognition (ACR) dataset from over 1.8 million TVs in Australia, combined with Amobee’s True Reach data from a deterministic panel of 6.9 million households.
Download the product sheet to learn more about True Reach Plus and how it could work for your brand.
Measurement, True Reach, TV
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study