In the complex world of programmatic advertising, Amobee keeps you in control. Our industry-leading approach to fraud prevention and brand safety gives you access to the highest quality inventory possible to help you maximize the impact of your media budget.
Branding, Campaign Tactics, Ecosystem, Impression Quality, Inventory, Programmatic
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What’s the best way to keep your brand safe while running cost-effective campaigns? How do you maximize reach and scale while avoiding undesirable contexts?
A major automotive brand tapped Turn, now Amobee, Campaign Suite to raise awareness and reach specific audiences for various vehicle lines. The automotive brand leveraged real-time strategies using a mix of re-marketing, behavioral targeting, and run of network (RON).
This CPG brand was able to lower cost per action by allocating budget toward sites with users having strong purchase consideration.