Research & Insights Insights & Activation
Media Planning Insights and Activation Guide – Inflation & Financial Interests
With Amobee’s Brand Intelligence, you can gain valuable insights into what’s trending for audiences in the US and more.
This month in streaming media trends we found:
- Finance interests vary across income levels, with mid-level earners focused on gas & debt while high-income earners are more interested in investments
- Consumers have a new way to pay for sports and are highly engaged with NFT content as the NBA starts using cryptocurrency as a payment method.
- Finance anxiety is amidst minorities as economic uncertainty grows.
Take the guesswork out of identifying media trends. Get an inside of look at what’s driving consumers today. Access the Amobee Brand Intelligence report.
audience insights, audience targeting, brand insights, brand intelligence, finance trends, inflation trends
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study