Research & Insights Product Sheet

Onboarding 1st Party Data

The growth of data-driven TV planning has opened the door for advertisers to harness the power of 1st party data at the top of the marketing funnel. Utilizing 1st party data for linear planning helps brands unlock the power of their proprietary data to reach their most important target audiences.

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1st party data, audience discovery, conversion, Data Strategy, linear planning, TV Planning