Research & Insights Onesheet

Attention Time, powered by Amobee and Playground xyz

Playground xyz’s Attention Intelligence Platform is the world’s first tech stack to measure and optimise towards Attention Time: how long an ad is actually looked at.

Based on trained and verified real eye-tracking data, the Attention Time report grants advertisers in Australia and New Zealand the ability to optimise creatives, formats, placements and publishers to boost performance and campaign outcomes.

For more information about Attention Time and how it could work for your brand, download the product sheet or contact the Amobee ANZ team.




Advertising, Attention, audience insights, brand insights, Measurement