Research & Insights Guide

The Media Buying Narrative is Broken

…and here’s how to fix it

A prevailing narrative from marketers today is the lament about the rising cost of media.

Instead of focusing on innovation to capitalize on the digitization of video, many marketers continue to use old scales to measure a new marketplace, creating a prevailing narrative of fear.

How do we flip this narrative? Technology.

Our latest guide presents a new working model that uses state-of-the-art platforms and sophisticated ad models to reshape how the industry thinks about costs, measurement, and targeting so that marketers can take advantage of new opportunities.

Download our complimentary guide today.


Media Buys, Newfronts, Upfronts

The Media Narrative is Broken Guide

CPG, Analytics, Branding, Performance, Video, Viewability, Case Study