The COVID-19 pandemic has fundamentally challenged all advertising assumptions, and pushed smart advertisers across the industry to rethink their strategy and sensitize their approach. Understanding the power and adaptability of connected TV (CTV) to find and reach your audience will be invaluable during this global crisis.
Before starting your next campaign, or launching a new product, it’s critical to figure out how your target audience is spending their time, what content they’re consuming and the potential for unexpected attitudes or feelings toward your brand, product category and even specific products.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Max Knight, vice president of analytics services at Amobee. He will share pre-campaign preparation in the age of COVID-19.
View this webinar and learn:
- How COVID-19 is impacting global brands and consumer behavior
- How to leverage consumer insights to refine and adapt your advertising strategy to the pandemic environment
- How to capitalize on the increase of viewers flocking to CTV and the decrease in CPMs
- How to fill the void of live sports and events now that they’re on hold
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