Broadcaster SolutionsMaximize value across your media footprint
Amobee empowers major broadcasters and MVPDs around the world with advanced advertising technology to address the challenges facing the TV industry today.
Amobee Platform for Broadcasters
Audience discovery, creation and activation
Audience discovery, creation and activation
Campaign planning, forecasting and allocation
Campaign planning, forecasting and allocation
Cross screen portfolio optimization and yield management
Cross screen portfolio optimization and yield management
Approach
Sovereignty
Consolidate around broadcaster strengths and operate on their Principles
Availability
Harness technology to create a modern 24/7 TV ecosystem that works for all.
Integrity
Long term value in TV data can be sustained if we acknowledge the requirements of all parties.
Benefits
Drive Higher Yield
Efficient mix of inventory to drive profitability of O&O inventory
Plan with Sophistication
Extract value from inventory through real-time forecasting
Maintain Control
Determine what inventory is used and applied to Advanced TV through direct deals, private marketplaces, and open markets
Automate Workflow
Greater operational efficiency, speed, and automation throughout the planning process
Meet Marketers Needs
Deliver the requirements of marketers for premium scale, activation, pricing transparency
Activate Data
Build custom segments from 60,000 behavioral, lifestyle, and purchase-based data segments and activate a client’s 1st party data against partner’s O&O inventory
Customize Plans
Harness an extensive suite of planning tools to build highly customized and nuanced plans
Package Cross Channel Solutions
Plan, forecast and package linear broadcast and digital video inventory through a single platform
Why Broadcasters choose Amobee
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