Success Stories

Airbnb achieves massive scale

Cross-device programmatic results in 70M video views

results

101M+

people reached globally through cross-channel digital and social

70M+

video views with an average view-through rate of 10%

86%

completion rate benchmark in the highest performing market

230K+

minutes of engagement measured with Facebook Canvas Ad

GOALS
  • Increase awareness, targeting accuracy and engagement of international audiences
  • Generate relevant traffic and increase quality leads to airbnb.com
  • Discover key audiences in Australia, Germany, India, South Korea, the UK and the US.
  • Streamline activation across all five major social platforms and video
SOLUTIONS
  • Focus optimizations based on cross-device pattern discovery through analysis of 60B+ digital content engagements per day
  • Syndicate audiences around top associated vacation types: Holiday, Family Vacation, Business Travel and Romantic Getaways, to improve reach among intended audiences
  • Identify consumer sentiment for holiday related travel to guide targeting and amplify programmatic ad placement
  • Automate social campaigns inclusive of Facebook, Instagram, Twitter and Pinterest

That’s why we chose Amobee; we found a partner that can move as fast as we do and solve for scale. - Eric Toda, Global Head of Social Marketing & Content – Brand Marketing at Airbnb

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