Success Stories

NBA ups tune-in intent with an assist from video

Targets core audience in social feeds with memorable video creative

GOALS
  • Increase NBA TV viewer ratings for NBA basketball match-ups on Christmas Day
  • Encourage audience tune-in with updated creative
  • Maximize audience engagement with video creative to achieve higher view ratings
SOLUTIONS
  • Distinguish core vs. casual NBA fan profiles, then align with content and sentiment trends to reach them at the ideal time
  • Deliver data-driven personalized interactive video ads to increase engagement and video view-rates
  • Execute across all screens in both programmatic and social environments to influence individual TV viewership of games
results

19pt

Lift of NBA Christmas game tune-in intent

16%

Increase in NBA Video View Rates across Facebook and Instagram

18pt

Lift in ad recall

41M+

Delivered impressions on Facebook and Instagram

What do you do if one of your most important games of the year falls on a Christmas Sunday – and there is an NFL game broadcasting at the same time?

Solutions:

​Lift & Incrementality, Cross Device Programmatic, Social, Pattern Discovery, Consumer Sentiment & Trends, Audience Syndication, Creative & Content Personalization

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