Success Stories

NBA ups tune-in intent with an assist from video

Targets core audience in social feeds with memorable video creative

  • Increase NBA TV viewer ratings for NBA basketball match-ups on Christmas Day
  • Encourage audience tune-in with updated creative
  • Maximize audience engagement with video creative to achieve higher view ratings
  • Distinguish core vs. casual NBA fan profiles, then align with content and sentiment trends to reach them at the ideal time
  • Deliver data-driven personalized interactive video ads to increase engagement and video view-rates
  • Execute across all screens in both programmatic and social environments to influence individual TV viewership of games


Lift of NBA Christmas game tune-in intent


Increase in NBA Video View Rates across Facebook and Instagram


Lift in ad recall


Delivered impressions on Facebook and Instagram

What do you do if one of your most important games of the year falls on a Christmas Sunday – and there is an NFL game broadcasting at the same time?


​Lift & Incrementality, Cross Device Programmatic, Social, Pattern Discovery, Consumer Sentiment & Trends, Audience Syndication, Creative & Content Personalization

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