Success Stories

Pringles’ Super Bowl campaign stacks up

Driving ad engagement rates and cost efficiencies on game day

GOALS
  • Build brand awareness by leveraging the high engagement and ratings associated with the Super Bowl
  • Complement TV advertising investment with social to efficiently continue the conversation about Pringles
  • Exceed reach and ad engagement benchmarks developed based on the 2018 Super Bowl campaign performance
SOLUTIONS
  • Launch a War Room for Pringles to provide real-time updates on performance and activate against campaign recommendations
  • Leverage Amobee’s audience planning tools to monitor content engagement spikes, related keywords and hashtags
  • Automate social campaigns inclusive of Facebook, Instagram and Twitter to complement TV advertising during to drive brand awareness and ad engagement rates
results

3.7M

Unique users reached

144%

Ad engagement rate increase

35%

Impressions efficiency increase

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