Success Stories

Pringles’ Super Bowl campaign stacks up

Driving ad engagement rates and cost efficiencies on game day

  • Build brand awareness by leveraging the high engagement and ratings associated with the Super Bowl
  • Complement TV advertising investment with social to efficiently continue the conversation about Pringles
  • Exceed reach and ad engagement benchmarks developed based on the 2018 Super Bowl campaign performance
  • Launch a War Room for Pringles to provide real-time updates on performance and activate against campaign recommendations
  • Leverage Amobee’s audience planning tools to monitor content engagement spikes, related keywords and hashtags
  • Automate social campaigns inclusive of Facebook, Instagram and Twitter to complement TV advertising during to drive brand awareness and ad engagement rates


Unique users reached


Ad engagement rate increase


Impressions efficiency increase

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