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A New Dawn for TV Upfronts With Amobee’s Smolin

by Amobee, January 24, 2020

Amobee’s CSO Philip Smolin talks with Beet.TV at CES 2020 on why the TV Upfronts — the annual season in which premium content owners showcase their upcoming programming — faces a major overhaul as the industry shifts focus to buying and selling across all four screens. See more on Beet.TV.

 

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

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