Valerie Bischak is Amobee’s General Manager, Head of Growth. Valerie leads Amobee’s growth partnerships organization, focused on driving adoption of cross-channel planning and optimization solutions, in addition to programmatic solutions, via strategic agency and brand partnerships. Valerie also oversees Amobee’s social, email, and political lines of business. Most recently at Viacom, Bischak served as Executive Vice President and created the client-facing sales organization and solutions-based approach, successfully driving Viacom’s Advanced Advertising and emerging platform growth, inclusive of Pluto AVOD and Viacom’s CTV/OTT footprint. Additionally, she helped lead her teams through multiple acquisitions and transformations as the marketplace rapidly evolved. Prior to Viacom, Valerie held roles at DoubleClick, FOX, Ammirati Puris Lintas, and N.W. Ayer & Partners. Valerie was most recently Co-Chair of the Board of Directors of The Lisa Foundation, a non-profit organization that brings awareness to brain aneurysms education, research, and support. She’s also involved with Experience Camps, a national nonprofit that provides a no-cost overnight summer camp program for grieving children who have experienced the death of a parent, sibling, or primary caregiver. Valerie holds a Bachelor of Science degree in Marketing from Rutgers University.
Redundancy in advertising can ruin consumers' modern-day viewing experiences while costing advertisers billions in wasted spending. So how can advertisers control frequency while maximizing reach? Read on as Valerie Bischak, General Manager of Growth, shares insights.