Blog  Perspectives  

Customer Journey Marketing in 3 Simple Steps

by Amobee Brand, November 03, 2016

As said in our series on the customer journey, it’s vital for marketers to understand how and why customers progress from one stage of the buying journey to the next.

The journey is a living, breathing model of how people are using technology today, and it’s only going to evolve more as behaviors change and technology advances. Below, product marketing director Nayef Hijazi goes over three steps marketers can take when navigating the customer journey.

 

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

Read Next

All Blog Posts
Perspectives

Managing the Customer Journey: 3 Keys to Success

Today's customer journey looks more like a flight of bumblebees than a linear funnel. So how can marketers succeed in creating consistent experiences that engage and convert customers? Nayef Hizaji shares three tips for marketers navigating today's complex landscape.

November 11, 2015

Perspectives

Amobee Takes you Through the Customer Journey

At Turn, the customer journey is a living, breathing model of how people use technology today. Today we’re launching an article series to take you through the journey.

July 29, 2016

Perspectives

Every Customer Journey Starts with Awareness

A modern, effective awareness campaign then hinges on finding the right audience, learning about their needs, interests and pain points and then crafting a message designed to meet them on an emotional level, using video.

August 1, 2016