As said in our series on the customer journey, it’s vital for marketers to understand how and why customers progress from one stage of the buying journey to the next.
The journey is a living, breathing model of how people are using technology today, and it’s only going to evolve more as behaviors change and technology advances. Below, product marketing director Nayef Hijazi goes over three steps marketers can take when navigating the customer journey.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
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