Amobee and Universal McCann spurring an initiative to buy digital ad space to fill units with public service announcements around coronavirus. The ads will be served programmatically with low frequency caps to increase reach. Since placing these PSAs operates like a normal ad buy, publishers will earn revenue from this initiative. Read more on Adweek.
About Amobee
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
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