Amobee Appoints Data & Technology Expert Todd Chu as Senior Vice President, Global Operator Innovation
Global marketing technology leader welcomes international SVP to drive new products and services
December 13, 2016
SINGAPORE, SINGAPORE (December 13, 2016)
Amobee, a global leader in marketing technology, today announced the appointment of data and technology expert Todd Chu to the position of Senior Vice President, Global Operator Innovation. Chu will be charged with leading Amobee’s new product offerings that are driven by and utilize telecommunications operator assets.
In his role at Amobee, Chu will lead the Solutions Architecture team, delivering marketing and advertising technology stack services, and developing the product map for Amobee’s data relationships with service providers. Chu will also work with the company’s global business development team to advance its proprietary Amobee Brand Intelligence solutions.
Chu was most recently SVP of Global Innovation at Signal, an identity management provider, where he was an early member of the founding team. With over 15 years of senior leadership experience in the digital marketing industry, Chu also held positions at aQuantive and DoubleClick.
“Amobee is a leader in marketing technology and I look forward to making an impact across the global business,” said Todd Chu. “Amobee has a competitive advantage with the expansive footprint across the Singtel Group, with 600 million mobile subscribers across Asia, Africa and Australia. I am excited to be spearheading operator innovation and creating products and services that can be leveraged for a multitude of opportunities including digital marketing, on and off-domain personalisation, market research and analytics.”
Amobee’s President, Kim Perell, stated: “Amobee’s goal is to become the leading marketing technology solution for operator assets by leveraging our strong position in the digital advertising ecosystem. There is a unique opportunity in the Asia-Pacific region resulting from Amobee’s expertise in marketing technology underpinned by Singtel’s presence and investment commitment.”
“I am thrilled to welcome Todd to Amobee; his deep technology skills and operational expertise will contribute greatly to our strategy of delivering high quality innovation,” continued Perell.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
August 2, 2017
Amobee Appoints Advertising Industry & Technology Veterans Katie Ford and Shouvick Mukherjee as Chief Client Officer and Chief Technology Officer
These key hires expand Amobee’s management team at a time when the company is experiencing significant expansion on the heels of the recent acquisition and integration of Turn under the Amobee brand. The transformation establishes Amobee as a global technology leader and one of the largest independent marketing platforms.
December 4, 2017
Amobee Launches Advanced Brand Safety Technology and Inventory Refund Program
“Brand safety and ensuring fraud prevention are two of the biggest challenges facing marketers today,” says Katie Ford, Amobee’s Chief Client Officer. “This long-term, advanced brand safety initiative ensures Amobee is able to align brand and agency clients with the highest quality inventory to support campaign objectives by delivering ads that are in view and seen by a real audience in a brand safe environment."