Amobee Attains IAB UK Gold Standard 2.0 Certification and TAG Brand Safety Certified Seal

Through its central role in the ad tech industry, Amobee proactively delivers education around brand safety, ad fraud, and GDPR-related challenges, in addition to providing brands, agencies and broadcasters with definitive technological and organisational solutions to mitigate these risks at large. Considered a core responsibility of Amobee’s company values to “lead by example”, the organisation continues to research, invest, and develop products in collaboration with key industry leaders such as IAB UK and TAG. 

IAB UK’s Gold Standard 2.0 

Amobee was recently awarded IAB UK’s Gold Standard 2.0, which requires companies to meet rigorous criteria including implementation of IAB Europe’s Transparency & Consent Framework v2.0. By increasing cross-industry transparency and standardising the use of consumers’ data, this certification is a significant step forward to resolving privacy concerns within the digital advertising industry.

Itay Droog, Business Development Director at Amobee EMEA says: “We are keen to continue working with IAB UK on Gold Standard 2.0 to ensure transparency, privacy and brand-safety measures are not only adopted but practised regularly across the Amobee ecosystem and the global digital advertising landscape”.

“The Gold Standard is central to our mission to build a sustainable future for digital advertising and it’s brilliant to have Amobee Gold Standard 2.0 certified – congratulations to the team! “ Chloe Nicholls, Head of Ad Tech, IAB UK 

To achieve Gold Standard certification, Amobee was required to meet meticulous standards across five key areas including:

• Completion of IAB Gold Standard training by all UK Amobee employees
• Adoption of the IAB Tech Lab’s ads.txt and app-txt initiative and the SupplyChain object to reduce ad fraud
• Full support for GDPR and ePrivacy law, enabling users to manage their advertising preferencesת and Demonstrating implementation and work with TCF2.0
• Achievement of the Trustworthy Accountability Group’s Brand Safety Certification– the largest certification programme of its kind in the global ad industry
• Demonstration of our support for a positive user experience by promoting the Coalition of Better Ads’ Better Ads Standard

TAG Brand Safety Certified Seal 

Earlier this year, Amobee attained the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) after demonstrating its compliance with scrupulous brand safety standards, as validated through an independent audit by ABC. By undertaking ABC’s audit, Amobee demonstrated their commitment to delivering advertising budgets to supply chain participants that equally uphold this industry-regulated framework for brand safety.

As a TAG approved auditor with a portfolio of over 100 brand safety clients, ABC supplies the online media industry with a trusted and robust validation service, delivering reassurance to those in the online ad trading industry.

Pat Heath, Product Strategy Director at Amobee says: “At Amobee, we are well aligned with the TAG in our commitment to proactively deliver on the industry demand for more transparency in digital media. Brand safety is more important than ever for advertisers. As a well-recognized authority in the field, the TAG certification demonstrates Amobee’s commitment to supporting advertisers in navigating this challenging topic as well as assuring advertisers that when they are leveraging Amobee’s technology, they can do so with confidence”.

Simon Redlich, Chief Executive at ABC, said: “We’re delighted that Amobee has completed our audit to demonstrate compliance with the TAG Brand Safety Certified guidelines. Achieving BSC certification shows they’re committed to adopting the high standards necessary to protect themselves and their customers in the important area of brand safety.”

These achievements are part of Amobee’s ongoing commitment to improving standards across its network. In 2021, Amobee Positioned in the Leaders Quadrant of Gartner® Magic Quadrant™ for Ad Tech and continues to uplevel its data, privacy, and compliance practices.

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

About ABC

ABC is a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading. Through our experienced teams we provide an independent service checking compliance across a range of media standards. Our rigorous auditing of multiple business types underpins the work of other Standards setters such as BARB and TAG.

Our logo stands for quality and trust in media, empowering industry to trade with confidence. For more information please visit https://www.abc.org.uk/audit-services. For press enquiries, please contact Suzy Saker at press@abc.org.uk or 01442 200788.

About the Trustworthy Accountability Group

The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide. The 600+ member TAG community include the world’s largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. This U.S. Department of Homeland Security designation means TAG is the primary forum for sharing threat intelligence in our industry.

For more information on TAG, please visit tagtoday.net