Amobee Positioned in the Leaders Quadrant of 2021 Gartner® Magic Quadrant™ for Ad Tech
Evaluation based on completeness of vision and ability to execute
November 29, 2021
REDWOOD CITY, CA, NOVEMBER 29, 2021 – Amobee, a global leader in advertising technology that unifies audiences across TV, digital and social, announced it has been positioned by Gartner in the Leaders quadrant of Gartner Magic Quadrant for Ad Tech. A link to the report can be found here.
According to Gartner, Magic Quadrant research methodology provides a graphical competitive positioning of four types of technology providers in fast-growing markets: Leaders, Visionaries, Niche Players and Challengers. As companion research, Gartner Critical Capabilities notes provide deeper insight into the capability and suitability of providers’ IT products and services based on specific or customized use cases.
“We consider our positioning in the Leaders quadrant as confirmation of our mission to enable customers to unlock the power of information to improve business performance,” said Nick Brien, CEO of Amobee.
Since Brien became CEO, Amobee has been focused on providing a greater suite of services around its advertising platform–the only one that unifies TV, CTV, digital and social, together. While Amobee is proud to receive recognition from Gartner, it is not resting on its laurels to continue to innovate.
“Amobee is fueled by a relentless desire to push the envelope with our product roadmap,” Brien stated. “With the recent announcements and partnerships with such organizations as ID5 and Catalina we have made over the last few months, and with more to come, we will continue to deliver performance and results that will change the face of the ad tech industry and further enhance our market position.”
To learn more about Gartner “Magic Quadrant for Ad Tech,” authored on October 25, click here.
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Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.