Amobee unveils an expansion of its revolutionary TV Amplifier solution, including an industry first self-service option, allowing advertisers to optimize reach and frequency across TV, CTV, digital and social media in a unified workflow. Learn more in Adexchanger.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
April 3, 2019
Amobee Selected by Univision as Linear Television Optimization Platform of Record
The partnership will allow Univision to provide a data-optimized linear television offering that applies the same principles of granular audience targeting and campaign measurement as digital, allowing advertisers to better understand their audience reach across multiple networks.