Amobee enters two media convergence licensing partnerships with ITV and Univision to enhance their respective viewer targeting capabilities and help transform how both companies chart out and maximize their televised investments. Read more in AdWeek.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
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April 4, 2019
Amobee and ITV Announce Exclusive Technology Licensing and Innovation Partnership
The agreement with ITV, one of the world’s leading broadcasters, is Amobee’s most significant move into the television space following its acquisition of Videology assets in 2018. Amobee collaborates with major broadcasters across the globe to deliver best-in-class digital capabilities that bridge the gap between digital and television data and are specifically designed to enhance the television advertising proposition for leading brands and agencies.