Amobee enters two media convergence licensing partnerships with ITV and Univision to enhance their respective viewer targeting capabilities and help transform how both companies chart out and maximize their televised investments. Read more in AdWeek.
April 4, 2019
Amobee and ITV Announce Exclusive Technology Licensing and Innovation Partnership
The agreement with ITV, one of the world’s leading broadcasters, is Amobee’s most significant move into the television space following its acquisition of Videology assets in 2018. Amobee collaborates with major broadcasters across the globe to deliver best-in-class digital capabilities that bridge the gap between digital and television data and are specifically designed to enhance the television advertising proposition for leading brands and agencies.