Amobee enters a landmark partnership with Nielsen as one of the first global advertising technology companies to integrate Nielsen’s Enterprise Audience API data into its platform. The deal will expand Amobee’s insights on television viewing and online media consumption and the effectiveness of TV advertising and sponsorship in driving digital KPIs and conversions. Read more in MediaPost.
August 15, 2019
Amobee Launches Data Market for Connected TV
Amobee launches a data marketplace for connected TV that solves the challenge many advertisers face when optimizing campaigns for Advanced TV.