“Advertisers need a big tent view of SPO and a strategic framework for thinking about SPO in the CTV marketplace,” explains Amobee’s Vice President of Analytics Services, Max Knight on what advertisers need to do to use SPO in maximizing CTV strategies. Read more in Adexchanger.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
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