Amobee head of sales ANZ Andy Dixon says while digital lays the foundations for convergence, many elements from linear planning and trading will need to be carried over in order to create a sustainable TV ecosystem.
“In the last two years, we’ve seen enough evidence to safely assume that linear still makes up the lion’s share of ad revenue and will continue to do so, at least for the foreseeable future,” Dixon says. Read more in AdNews.
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