Amobee head of sales ANZ Andy Dixon says while digital lays the foundations for convergence, many elements from linear planning and trading will need to be carried over in order to create a sustainable TV ecosystem.
“In the last two years, we’ve seen enough evidence to safely assume that linear still makes up the lion’s share of ad revenue and will continue to do so, at least for the foreseeable future,” Dixon says. Read more in AdNews.
About Amobee
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.