Linear TV is neither dead nor dying: But it needs to evolve faster than VOZ

November 23, 2020

Amobee Head of Sales Andy Dixon shares why traditional TV teams powered by digital technology will be the best prepared for this new world of convergence.

“Audiences have already converged. Now the TV, digital and media planning industries are racing to catch up, but some routes are quicker than others. Choose wisely,” says Dixon.

Read the article on Mi3 Australia.