Linear TV is neither dead nor dying: But it needs to evolve faster than VOZ

Amobee Head of Sales Andy Dixon shares why traditional TV teams powered by digital technology will be the best prepared for this new world of convergence.

“Audiences have already converged. Now the TV, digital and media planning industries are racing to catch up, but some routes are quicker than others. Choose wisely,” says Dixon.

Read the article on Mi3 Australia.

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.