Pinterest Selects Amobee As Marketing Developer Partner
Leading global marketing technology company joins Pinterest Ads API program
September 10, 2015
SINGAPORE AND FOSTER CITY, Calif. - September 10, 2015
Amobee, a leading global marketing technology company, announced today that it has been selected as a Pinterest Marketing Developer Partner (MDP) with Ads API integration. Amobee has integrated Pinterest advertising into its technology, for leading brands to create manage, scale and optimize their campaigns across Pinterest. Already a Facebook Marketing Partner and Twitter Official Partner, Amobee joins an exclusive group of companies with API level access to Facebook, Twitter and Pinterest.
The Pinterest Marketing Developer Partners program enables technology partners to build tools and services to help marketers reach audiences to scale their presence on Pinterest and create a richer experience for consumers.
“Pinterest presents an enormous opportunity for brands to reach consumers, shoppers and influencers in an intent-driven, personal environment,” said Kim Reed Perell, President of Amobee. “Pinterest is a space for discovery – in a highly shareable, savable, searchable, and organize-able platform. Working seamlessly with Pinterest’s existing capabilities, Amobee Brand Intelligence empowers marketers to develop and deliver relevant content that enhances the consumer discovery experience while increasing brand awareness, engagement opportunities and purchases.”
The core of Amobee’s digital marketing platform is Amobee Brand Intelligence technology, which analyzes more than 60 billion digital content engagements daily across the Web, including mobile and video.
Amobee Brand Intelligence enables brands to have a deeper understanding of real-time and historical consumer sentiment, cross channel media behaviors, brand and product associations, trends and competitive insights to inform their branded content development strategy and real time media activation.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.