Television Update, Spring 2020


May 20, 2020

One catalyst for accelerating DDL activity during the upfronts is the leveraging of marketers’ first-party data for optimizing linear TV planning, as advertisers seek to jolt linear TV, the largest chunk of their video budgets, according to Philip Smolin, chief strategy and revenue officer at Amobee. Read the full report on eMarketer.


About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.