Newsroom

Television Update, Spring 2020

eMarketer

May 20, 2020

One catalyst for accelerating DDL activity during the upfronts is the leveraging of marketers’ first-party data for optimizing linear TV planning, as advertisers seek to jolt linear TV, the largest chunk of their video budgets, according to Philip Smolin, chief strategy and revenue officer at DSP Amobee. Read the full report on eMarketer.