Today’s fragmented media landscape demands a comprehensive and converged measurement. Amobee’s 4Screen is the first-ever report to provide unified insights across TV, CTV, desktop, and mobile, enabling advertisers to increase investment efficiency, reduce cross-screen overlap, and drive incremental reach.
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Measuring across TV, CTV, desktop and mobile is not easy feat. Amobee 4Screen is the first measurement report that allows you to deduplicate reach and frequency.