Research & Insights Product Sheet
People-Based Marketing
Amobee and LiveRamp’s partnership features unique opportunities for you to reach your addressable audiences at scale and effectively measure your ROI without 3rd party cookies. Leveraging both LiveRamp’s pseudonymous, people-based identifier, RampID, and Amobee’s DSP technologies, marketers can effectively target, optimize and report at the person and household level in a privacy-first way.
audience targeting, CTV, People-based marketing
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