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Amobee + LinkedIn: A New Path Forward for Professional Audiences

by Corey Kulis, August 13, 2019

With record levels of engagement in the feed and content shared across the platform, LinkedIn presents a unique opportunity for marketers to reach and engage premium professional audiences. Despite this massive opportunity, marketers still struggle to identify which audiences they should be targeting and with what content—a challenge that Amobee, with its proprietary Brand Intelligence audience insights and planning solution, is able to address. 

LinkedIn is launching a new category under the LinkedIn Partner Program—Audience Engagement powered by the Audience Engagement API—which enables advertisers to understand professional audience and content engagement on the LinkedIn platform, drawing from a global network of more than 645 million member profiles. As an early-access beta partner, Amobee has integrated its proprietary Brand Intelligence platform with LinkedIn’s Audience Engagement API, allowing advertisers to leverage Amobee to define professional audiences, understand their top interests and drive a more effective engagement strategy. 

“We’re excited to blend LinkedIn data with Amobee’s Brand Intelligence solution to give a new perspective into professional content and engagement trends,” says Johnny Horgan, Senior Vice President of Social Sales and Partnerships at Amobee. “This collaboration allows Amobee to paint a more holistic picture for clients and provide them with expanded layers of insight that guide their marketing strategies.” 

Using this API, marketers can gain real-time insights into how audiences are engaging with content and brands on LinkedIn and make smarter marketing decisions that lead to better ROI for their LinkedIn ad campaigns. LinkedIn’s professional profile information provides advertisers with a new window into professional audiences and their content engagement. 

By leveraging Amobee’s API integration with LinkedIn, advertisers can better understand the interests of their target professional audiences; define audiences based on global demographics, jobs, companies, and industries; explore the websites, topics, and pieces of content consumed by the audience on LinkedIn. Combined with Brand Intelligence, brands also better understand the broader cross-channel engagement with the topics that professional audiences care about. That means advertisers can better tailor content, creative and messaging to align with those learnings so they serve more relevant and contextual messaging to target audiences on LinkedIn. 

“Seeing audiences through a professional lens gives advertisers the opportunity to be more relevant and targeted in their content and messaging,” says Jayden Eick, Product Manager at Amobee. “Learning about what drives these desired audiences enables our clients to forge a more authentic connection.”

Amobee unifies TV and digital to provide agencies and leading brands with advanced data management and media planning capabilities as well as actionable, real-time market research and proprietary audience data. Amobee works to enable media companies with sophisticated audience-based planning technology that helps meet the goals of marketers most efficiently while allowing media companies to manage the new business and technical complexities they face in a converging world. By consolidating TV and digital on its single omnichannel platform, Amobee bridges TV and digital advertising data to help marketers meet growing consumer demand for premium video and advanced TV content while allowing them to better activate media buying across screens and devices. 

Amobee’s Brand Intelligence platform analyzes omnichannel digital content engagement and consumer sentiment historically and in real time. Brands can instantly discover content, sentiment, and trends that their target audience is interested in, and activate media leveraging these insights in real time, delivering powerful results. 

For more information on Amobee’s integration with LinkedIn, contact: solutions@amobee.com

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