Today, I’m starting a new path in marketing and advertising technology after a 23-year career on the agency side. In the words of Ralph Waldo Emerson, “The rewards of a thing done well is to have done it.”
As the President, Managing Director of Spark Foundry, I had the opportunity to work with an incredible team and a portfolio of the largest and most admired brands in the world including P&G, Coca-Cola, Kellogg, WhiteWave Foods, Viacom, MillerCoors and Singapore Airlines to name just a few. It was truly an honor and I am so proud of my team and our achievements.
It was not my intention to change paths at this point. During my agency career, I worked with Amobee and their team, and they became long standing partners. Amobee has a platform and a product I believe in, and most importantly, people I believe in. Having the opportunity to work with many vendors, Amobee has consistently delivered outstanding technology and service.
In my new role as Chief Client Officer, I’ll oversee Amobee’s business development and agency solutions. I understand intimately the needs of both the marketer and the agency, and now with Amobee, I’m in a position to serve those needs and guide on how to solve for that working with a technology leader.
It’s an inflection point for the industry, and for branding and advertising as well. Technology is allowing us to deliver messages at scale, using data intelligence to be more precise in the delivery and support creative solutions on how to enhance the consumer experience. It’s an exciting time to join a company in the midst of driving this transformation between technology, data and creativity, and I look forward to the path that lies ahead.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
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