Global brands and agencies recognize the power of an omnichannel marketing strategy and its ability to help connect along the customer journey. Watch the video and hear Turn’s Bruce Falck and Richard Robinson on what marketers are saying about how a unified, data-driven approach is helping them get more value from their spend.
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The Omnichannel Advantage: Why Brands & Agencies Choose Turn to Drive Marketing Strategy
Turn is ready to help brands elevate their marketing strategy. With technology and expertise that is the leading the industry, Turn can help brands to overcome marketing challenges. Hear from EMEA Man…
April 21, 2016
How Turn is Building the Omnichannel Future
As digital emerged, it brought the promise of true one-to-one marketing – an advertiser’s dream. Twenty years into digital, we’ve not yet achieved that, due in large part to the fragmentation of the digital landscape. Turn's CEO Bruce Falck shares his thoughts on the evolution of our industry from specialized point solutions to omnichannel platforms that enable marketers to see the entire puzzle - and have coordinated conversations across the new consumer journey.
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Why You Need a Data Strategy
While brands have now heard loud and clear that they need to start using data in their marketing, many organizations often struggle to get off the ground because they don’t have a real data strategy.
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