Blog Perspectives
Brands Tune in to an Omnichannel Strategy
Global brands and agencies recognize the power of an omnichannel marketing strategy and its ability to help connect along the customer journey. Watch the video and hear Turn’s Bruce Falck and Richard Robinson on what marketers are saying about how a unified, data-driven approach is helping them get more value from their spend.
About Amobee
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
Read Next
All Blog PostsPerspectives
The Omnichannel Advantage: Why Brands & Agencies Choose Turn to Drive Marketing Strategy
Turn is ready to help brands elevate their marketing strategy. With technology and expertise that is the leading the industry, Turn can help brands to overcome marketing challenges. Hear from EMEA Man…
April 21, 2016
Perspectives
How Turn is Building the Omnichannel Future
As digital emerged, it brought the promise of true one-to-one marketing – an advertiser’s dream. Twenty years into digital, we’ve not yet achieved that, due in large part to the fragmentation of the digital landscape. Turn's CEO Bruce Falck shares his thoughts on the evolution of our industry from specialized point solutions to omnichannel platforms that enable marketers to see the entire puzzle - and have coordinated conversations across the new consumer journey.
January 25, 2016
Perspectives
Why You Need a Data Strategy
While brands have now heard loud and clear that they need to start using data in their marketing, many organizations often struggle to get off the ground because they don’t have a real data strategy.
November 9, 2016