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Celebrating A Covid-19 PSA Milestone: One Billion People Reached Around the World

by Amobee, June 04, 2020
celebrating a covid-19 psa milestone

We are thrilled to announce that our PSA campaign designed to help prevent the spread of Covid-19 has served two billion impressions and reached one billion people around the world. As you would expect, as the pandemic has unfolded, we have adapted our consumer-facing creative messaging, which has evolved from “Get the Facts,” to “Stay Home,” and more recently to “Wear A Mask.” 

Today, we have a variety of creatives running, including some highly effective influencer campaigns executed via social media and innovative programmatic social display placements with our partners Influential, Spaceback and Origin Media. These include this helpful video on How to Make Your Own Mask by actress Annie Potts of Ghostbusters and Designing Women fame. 

In an important extension to our work helping people and our industry successfully navigate the challenges of the pandemic, we have also delivered Amobee’s Covid-19 Brand Restart Playbook. A practical guide to helping brands capture or defend market share as doors reopen and consumers reengage with the physical world, it helps Marketers work through a strategic reassessment of their audience, messaging, and media plan.

To download your copy, please click here and do let us know if you have any questions or would like to arrange for a free consultation with one of our Covid-19 Restart experts.

No-one should have to go it alone! Thanks to our growing group of 36 Covid-19 PSA inventory and adtech partners, we have had plenty of help in achieving this phenomenal reach. Please see our newest additions below, and join us in thanking them for their participation. 

Adsolut Media: Built to make monetization simple, the Adsolut marketplace is now transacting more than 100 million viewable impressions daily. This involves some of the key Publishing Houses across India and also the 10x growing Gaming Industry of India.

Adsolut Media is enabling the Covid-19 PSA video assets to appear on the top publishing News & Entertainment sites (especially on pandemic tracker pages) to give maximum exposure to the initiative across premium and vernacular Inventory, reaching a much wider audience.

Curb Taxi Media: Curb Taxi Media is the largest and most established taxi and mobility media company reaching millions of consumers every month. Its programmatically enabled smart screens inside and on the rooftops of 12,000 taxis across five major US cities can deliver over 150 million impressions per month. 

Curb Taxi Media has already served millions of ad impressions to help prevent the spread of Covid-19 touting organizations like the CDC, WHO and Ad Council. As taxis remain an essential service, we are providing transportation to healthcare workers and consumers in a safe and clean environment. Curb takes great pride in helping others rebuild as we enter a post-Covid world. We could not be more excited to take part in this initiative with Amobee and UM. 

Dailymotion: is a Vivendi-owned video marketplace combining premium content and quality advertising solutions in a trustworthy environment. Dailymotion is dedicated to creating a home for premium video content that matters.

Dailymotion attracts 300 million users from around the world, who watch 3.5 billion videos on its player each month. Dailymotion is proud to support Amobee’s COVID-19 PSA initiative by donating its premium in-stream video inventory.

To support the PSA Campaign, simply join us by visiting our landing page here. See our ever-expanding global reach below. 


About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

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