Meet Febryna Putri, Finance Manager, located in Melbourne, Australia. As a finance professional, Febryna balances a breadth of tasks each day to help Amobee reach its goals. While no two days are exactly alike, Febryna embraces a growth mindset, which she believes is paramount in succeeding professionally. Growing up playing classical piano, Febryna enjoys the works of pianist Ludovico Einaudi, and has expanded her palate to jazz piano following the first live concert she ever attended. Read more to be impressed by Febryna’s knowledge of and taste in music, learn about her alternate career path, and discover her talents and hobbies in this month’s employee spotlight!
Big picture, why did you join Amobee?
I joined Amobee when the organization was known as Adconion. At the time, I was just getting started in my finance career and it seemed like an exciting opportunity to join a global company in the digital space that was going through high growth and had a great success story. The digital advertising business is about scale and capitalizing on the market opportunities, with technology as a core differentiator. This was a new industry for me, and the fact that it was constantly changing meant that there were always going to be new learning opportunities, new challenges, and new future possibilities, which was very exciting.
What most excites you about coming to work each day?
Finance’s main function is to support the business. For the most part, knowing that the work I am doing is producing results that support and contribute to the success of the business gets me going. The diversity of the work I do also ensures that no day is like any other. I welcome the possibility of surprise/day-to-day challenges as they provide stimulation and a sense of accomplishment when overcoming those challenges, especially when I am up against a deadline.
One of our core values is employee development. How do you keep growing and learning in what you do?
Both the industry we’re in and the finance sector undergo constant change and growth, so there are always new concepts to learn. It’s important to adopt a growth mindset – every day, all the time. Online resources such as Amobee Learn, educational webinars, following the blog or social media accounts of industry experts, online forums, etc. are my go-to sources to keep me up to date with the latest industry trends. We’ve seen that automation and technology have made their entry and are redefining the traditional finance structure/function. Continually finding ways to streamline or automate processes or even learning new tools or formulas and sharing best practices with the team are regularly practiced. Finance is also about creating relationships and connecting with different stakeholders. At Amobee, we have leading industry experts to reach out to for guidance and insights, and there are always interesting projects happening that you can volunteer to help with.
What stands out to you about the company’s culture and working environment?
What I have always liked about the culture at Amobee is that there is a really good emphasis on its people and employees’ engagement with both the business and each other. There’s a great youthful energy in our culture that motivates employees to give their best selves to the job and invest in the company’s future, yet the culture is designed to alleviate the work-related challenges where you can feel comfortable to be yourself and supported to achieve your goals.
What would you do for a career if you weren’t doing this?
I wanted to be a teacher growing up. One of my favorite things to do as a kid upon coming home from school was to teach my 20 imaginary students what I learned in class that day. So, if I wasn’t doing what I’m doing now, revisiting this childhood joy of transforming kids’ passion and curiosity into meaningful ideas might be a rewarding career. That, or I might have gone into something creative and be some sort of an artist, as I really enjoy doing art and crafts and making artwork for loved ones. I love making lots of different things using different media. There is something primally meaningful and life giving about creating a thing of beauty
If you could meet anyone in the world, dead or alive, who would it be and why?
Ludovico Einaudi. I first learned about Ludovico from the French movie “The Intouchables”. He composed some of the soundtracks in this movie and the first time I heard them, I was instantly drawn to learn the piano pieces. He has this unique style – very minimalist, with lots of repeating patterns to create atmosphere – and introspective, causing the listener to stop and feel. I am fortunate enough to have seen him perform live, but if I get to spend time in person with him, I would love to hear about how he makes his music and how he comes up with his compositions. There are lots of interesting stories behind those things.
What is the first concert you attended?
Chick Corea. This was the first live gig I went to. It was jazz – a genre that was foreign to me as I grew up learning classical piano. I can still remember it; the whole vibe of the thing just blew me away. I had been taught that music was read from a score or learned by heart. But here, the musicians were in charge, making it up as they went along. Later, I understood that this was improvisation: the great collective aesthetic of jazz that creates order on the move. The ways in which it posed questions about order and chaos and structure and chance was – and still is – refreshing and interesting. I walked away from this concert with two valuable lessons: 1. Not everything has to be structured in life; an organized chaos can indeed be beautiful. 2. Be open minded. I was glad I went and was pleasantly surprised by how much I enjoyed the whole experience and how much I learned.
What are your hobbies or activities that you look forward to doing on the weekends or after work?
Working in finance sometimes means long working days and tight deadlines. So, when the workday ends or the weekend comes around, my solace is to spend quality time with my husband and to carve some time out for self-care. This typically involves doing art and crafts or DIY projects (I love spending hours at home making things, such as candles, soap, skin care, wall art, greeting cards, vases, paintings, and jewelry), going for long walks, yoga, trying out new restaurants, getting together with friends (when not in lockdown), spa days, reading on the couch (I typically have a few books on the go. Currently reading “Men without Women” by Haruki Murakami and a book about Elon Musk by Ashley Vance), taking longer naps and just chilling around the house while listening to music.
What piece of advice would you give your younger self?
Things don’t always go your way, so you just have to learn to pivot, adapt, and overcome, otherwise you’re going to end up in a spot of bother. That spot of bother wastes your time and energy, so try not to end up there.
Interested in joining our team? Check out our open positions here.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
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