Corporate Blog

Focus on Marketing, Not Measuring

This blog post originally appeared on turn.com. Turn was acquired by Amobee in April 2017.

Demand-side platforms (DSPs) have always promised an automated workflow for marketers, freeing them up from manually optimizing so they can focus on the important stuff -- designing creatives, ensuring healthy inventory partnerships, considering budget allocations and gaining a nuanced understanding of their audiences.

With Turn’s new video features, marketers can now spend less time measuring and more time on marketing. Our new video tools let marketers automate optimizing a video campaign for viewability, completion rates and in-demo targeting simultaneously. Below, Director of Product Marketing Ethan Lubka explains what these new features mean for marketers.

For more, see our posts on multiple-goal optimization and in-demo targeting.