Gartner released its third annual Magic Quadrant for Digital Marketing Hubs report this month. The report was a consequential one for Amobee.
After being listed as a “visionary” for the previous two years, Amobee has now made the leap to “challenger.” Translation: Gartner is saying that Amobee has the product capabilities to meet what clients are asking for and we have a more complete solution for the market.
In particular, Gartner highlighted Amobee’s following strengths:
- Partner ecosystem: Our scale and ecosystem of 200 partners enables us to see more valuable audiences and more touch points than any other hub, helping clients maintain consistency of messaging and experience across the entire buying journey in real-time.
- Professional services: We don’t just provide technology. We work closely with our clients as strategic advisors offering customized professional services for onboarding, campaign support and analytics.
- Customer satisfaction: We are absolutely honored and humbled to hear that customers reported high satisfaction with our product, service and support.
As Gartner’s report notes, Amobee is best known as a programmatic advertising leader, offering DMP and DSP capabilities. Both can be used independently or in an integrated fashion with advanced analytics as the Amobee Marketing Platform.
As Gartner’s ranking illustrates, Amobee has made big improvements over the past year. Gartner highlighted Amobee’s ecosystem, which includes martech and lets partnering brands look at the entire customer journey. Through our partners Amobee is able to connect touch points throughout the journey.
In short, Gartner is saying that if you’re a B2C brand, Amobee will help you power more personalized journeys. We at Amobee have worked hard to serve our customers and offer continuous improvements, and we’re privileged to work with some of the world’s leading brands, who are sharing in our innovation and are driving us forward. We look forward to building and improving even further in 2017.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
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